Born and raised in the Netherlands, Alex explored life as a freelancer after getting his Communication & Multimedia Design degree in Rotterdam. It wasn’t long before Vurig noticed his talents and hired him as their designer for clients such as Philips, Kawasaki, MTV Mobile, T-Mobile. This only made him fall deeper in love and more excited about digital design. Now at Maximum, he is constantly looking for clever solutions to create the best user experience and usability. And in his spare time, he continues to explore life by capturing beautiful moments with his camera.